Why Psychologists Should Make Games to Study Human Behaviour

Game data provides a window into the thoughts, emotions, and behaviours of players, Psychologists should team up with developers to leverage data-driven analytics and better understand players. Let’s improve the health and wellbeing of our players and the communities around them!



Learn more about Kongmeng

Kong is a cultural psychologist, and lecturer in psychology of social media at the University of Canterbury in New Zealand. His research uses computational methods to examine social psychological topics, focusing on issues like cultural marginalisation, cultural differences, and the emergence of online culture. He recently started the Digital Culture Research Lab at the School of Psychology, Speech and Hearing, where they conduct research on the psychology of video games and online communities. He received his PhD in Cognitive and Behavioral Science from Kyoto University in 2021, and has won research awards from Google, the Social Science Research Council, and the Japan Society for the Promotion of Science.

Twitter: @itskongmeng